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Open video in a new tabThe coaching takeaway
Pair the highest-ATV-performing budtender with someone who could use coaching for three shifts. Let them watch, practice, and repeat—then check ATV to see what changed.
By Wes Hardin / Published September 7, 2026
- 01
Pair Them Up
Pair a top ATV-performing budtender with a developing budtender.
- 02
Work Together For Three Shifts
Watch → Practice → Repeat.
- 03
Track Your ATV
Measure what changed.
Accessible transcript summary
Pair the highest-ATV-performing budtender with someone who could use coaching. Across three shifts, the developing budtender watches, practices, and repeats the work with support from the partner. After the third shift, review ATV to see what changed.
This written summary supports visitors who cannot use the embedded video. The downloadable field guide provides the same three-step coaching framework.
Canna Coaches field resource
The 3-Shift Challenge Takeaway
A one-page floor guide for pairing partners, running the three shifts, and tracking ATV.
PUT IT TO WORK.
Try the challenge with your team, then bring what you learn to the next leadership conversation.
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